Govindraj Ethiraj

Stories by Govindraj Ethiraj

Manage interest rates, not prices

Manage interest rates, not prices

Rediff.com   25 Nov 2008

A tight interest rate regime and falling demand will induce the suppliers of goods to cut prices and focus on inventory rather than ego. Tight interest rates affect demand too, as in home and vehicle loans, but the hit cannot and should not be taken by consumers, says Govindraj Ethiraj.

An audacious distributed energy model

An audacious distributed energy model

Rediff.com   30 Sep 2008

Was there a possibility that we might have a part solution today to the power and energy shortages of tomorrow?

Much ado about Vista

Much ado about Vista

Rediff.com   14 Aug 2008

Because it's the slowest, clunkiest operating system I have worked on....

Oil prices - Where's the panic?

Oil prices - Where's the panic?

Rediff.com   10 Jun 2008

Oil economists have been arguing the world over, a full removal of subsidies is the only way consumption will fall

Tell people to consume less fuel

Tell people to consume less fuel

Rediff.com   27 May 2008

The first quarter of 2008 saw India's air passenger growth at 11 per cent compared to nearly 28 per cent for the first quarter of 2007. If you were to pick any airport, let's say Mumbai, traffic growth has dropped to single digit from double digits and forecasts are that it will fall further. So, the rising price of crude is already telling on air traffic consumption, as airlines are unable to hold on to rising fuel costs.

Beware! Tight money days ahead

Beware! Tight money days ahead

Rediff.com   13 May 2008

Smaller enterprises who are already fighting a losing battle on various fronts will see credit tightening.

Mobile service outages: Do brands matter?

Mobile service outages: Do brands matter?

Rediff.com   25 Apr 2008

Some zones in Mumbai like sections of Pedder Road, Western Express Highway, Dr E Moses Road, JJ Flyover, experience poor mobile network connectivity. With Virgin Mobile coming into India with a brand franchise agreement with Tata Teleservices, will it make any difference in mobile connectivity? Is brand becoming the biggest or at least a strong differentiator? Except some differences between CDMA and GSM, most service providers give similar kind of network services.

Don't cut interest rates

Don't cut interest rates

Rediff.com   18 Mar 2008

The RBI is of course fighting tooth and nail to hold interest rates while every constituency, political, business and economic is baying for lowering them. So far, the RBI has held on admirably. Whether it will manage to hold on is a question mark. I strongly feel it should, because high interest rates are the last reason growth will be affected. The good news is that an economic slowdown may exert pressure on asset prices, both in the commercial and non-commercial space.

When the Internet plays agony aunt

When the Internet plays agony aunt

Rediff.com   8 Feb 2008

I also find that most websites, beginning of course with big brother Amazon, are increasingly highlighting user experiences and propagating knowledge-sharing on the path to buying products.

Tough to keep the Nano at Rs 1 lakh

Tough to keep the Nano at Rs 1 lakh

Rediff.com   22 Jan 2008

The Tata Nano project has scored some amazing firsts in terms of technologies and material costs. The Rs 100,000 question everyone is asking for the past few two weeks and will ask in coming months is how long it will stay that way.

Make mobiles utility-oriented

Make mobiles utility-oriented

Rediff.com   14 Dec 2007

To illustrate now, on an iPhone, you can check precise time and weather in ten different locations (if not more), including at Cupertino in California which Apple has 'thoughtfully' included in all iPhones. You can of course amend it to a location of your own choice. My friends have Goa, New Delhi and Bombay for instance.

Making sense of multiple messages

Making sense of multiple messages

Rediff.com   10 Nov 2007

Several organisations are already using these tools, though choosing which vendor and technology to go with can be challenging. Particularly since the software and hardware guys are both doing hardsells read Microsoft, HP, Cisco, Avaya and so on. Of course, whoever you go with will tie up the other parties, software with hardware and telecom for instance.

India races between opportunity and cost

India races between opportunity and cost

Rediff.com   3 Oct 2007

Most Indian businessmen I speak to place a huge premium on the ability to move now and block the space. It's happening in aviation, the media, commodities and finance, to list a few sectors.

Lessons from China's recall episode

Lessons from China's recall episode

Rediff.com   4 Sep 2007

A few days after the China recall, reports surfaced in the Indian media about Indian toy manufacturers potentially benefiting from the bad press about Chinese manufacturers.

Rules for the digital world

Rules for the digital world

Rediff.com   29 Aug 2007

Parents, teachers and institutions should focus on creating the rule books for engaging with the digital world.

Of facebook and office networking

Of facebook and office networking

Rediff.com   14 Aug 2007

Facebook has obviously designed workplace networking in to its offering. The question is can this become something more useful for organisations?

End of the 10-year export party?

End of the 10-year export party?

Rediff.com   24 Jul 2007

In India, the government has given in for now by announcing sops worth Rs 1,400 crore or Rs 14 billion (Rs 600 crore or Rs 6 billion of which are speedy refunds). But the initial relief which greeted the move already seems to be fading.

Why is Vista so slow on uptake?

Why is Vista so slow on uptake?

Rediff.com   17 Jul 2007

If you are tempted to buy and install the Vista, my advice is to wait. Particularly, if you are a business user.

What's a PAN card for?

What's a PAN card for?

Rediff.com   10 Jul 2007

Government has no right to ask for PAN card details

Are blogs losing their bite?

Are blogs losing their bite?

Rediff.com   3 Jul 2007

Some will morph into newer entities while others, make that most, will die